Allow us a few moments to help change the narrative with our higher ed marketing viewpoint. Let's begin. "Don't talk to me that way..." Yep, that’s right. It's because I'm 22 and I don't want your salesy shmooze. Just give me a video of real people telling the truth. Or, it’s because I'm a 64 year old man and I don't respond to "whatever" and "LOL". Just give me facts. It could be that I'm a 36 mom for whom multi-tasking is a way of life and I don't have time to read four paragraphs of product descriptions, particularly in Times New Roman size 10. Do these scenarios impact your communications strategy for higher ed marketing? If you don't communicate effectively, your message will turn people off. Effective communication requ ...
