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Research illustrates that well researched and written thought leadership pieces published online can increase name awareness, website traffic, and drive enrollments. One article for a university enjoys 35,000 reads annually on the school’s website, and generates 30-40 enrollment inquiries. Content marketing positively impacts school branding and protects professional leadership reputations.
71% of decision makers confirm that reading thought leadership is the best way to ascertain the calibre of an organization and has positively impacted buying decisions. 60% of decision-makers are willing to pay a premium for services when a organization is deemed of higher quality as a result of this type of content marketing for schools.
Most decision makers spend at least 1 hour per week consuming thought leadership articles, yet only 17% believe that thought leadership content being produced is high quality. This creates a substantial opportunity to step in and lead.
Elevate Education Marketing provides high quality content marketing for schools. We can ghost write or assist leaders in producing thought leadership articles and getting them published. Where an article is published impacts the effectiveness of the article.
About Us: Elevate Education Marketing is a full service education marketing and communications firm located in Phoenix, AZ with over 15 years of experience serving national, state, and local education clients.
Article Data Source: Edelman-LinkedIn B2B Thought Leadership Impact Study