Dazzle Me With Your Marketing Strategy How many of us feel compelled to do the "dazzle" with our 2022 education marketing strategies to justify our budgets or worse yet, our salaries? A successful marketing strategy will view the dazzle in the same way we view the icing on our favorite cake - it's the tastiest part but it is also the smallest part of our beloved dessert. New education marketing strategies or plans also shouldn't necessarily be "new" in the purest sense of the word. If they are brand new, that means nothing we did the previous year worked. It also means that none of the data, or analytical insights yielded valuable information that allowed us to improve our strategies in the previous year. If tha ...