A "Plan to Win" School Marketing Strategy During Uncertainty Can the "Plan to Win" strategy inform school marketing strategies? Skinner said, “I told people, never, ever take the Plan to Win down and leave it down—do whatever it takes to replace it“. People might see that and think, ‘Oh, Plan to Win’s down. There must be a change strategically.’” Who is Skinner and why does it matter? Do you recognize Big Mac? Or Quarter Pounder with Cheese? You guessed it - the golden arches brand of McDonald's. As McDonald's CEO, Skinner spearheaded McDonald's growth through the recession. His "Plan to Win" marketing strategy was relentless - it kept the corporation focused despite global economic shifts. They incorporated the 5 P ...
