Digital Marketing for Schools Includes Reputation Management on Google Digital marketing for schools must include reputation management for educational leaders. You have to be living under a rock to be unaware of how reputations are trashed in a day, regardless of the truth of online content. Schools need to protect their name, their brand, and their leaders' reputation. When your team starts to put their school digital marketing plan in place, make sure they include a reputation management scan. This first place to start is on Google, because that is where most people start their online searches. Below are tips for managing your Google search results. Scan the first 3 pages of Google search results - most ...