content marketing for schools

Thought Leadership Content Marketing for Schools

Content Marketing for Schools Why Thought Leadership is so Important for Educational Leaders and Organizations It Builds Trust, Name Awareness, And Grows Enrollment What Unique Insights Can You Offer? 88% of Educational Leaders Believe Thought Leadership Enhances Organizational Perception Thought Leadership Content Marketing for Schools Increases Brand Awareness, Prestige, and Website Traffic Research illustrates that well researched and written thought leadership pieces published online can increase name awareness, website traffic, and drive enrollments. One article for a university enjoys 35,000 reads annually on the school's website, and generates 30-40 enrollment inquiries.  Content marketing positively impacts school branding a ...

higher ed marketing

Now You’re Talking – a Higher Ed Marketing Viewpoint

Allow us a few moments to help change the narrative with our higher ed marketing viewpoint.  Let's begin. "Don't talk to me that way..." Yep, that’s right. It's because I'm 22 and I don't want your salesy shmooze. Just give me a video of real people telling the truth. Or, it’s because I'm a 64 year old man and I don't respond to "whatever" and "LOL". Just give me facts. It could be that I'm a 36 mom for whom multi-tasking is a way of life and I don't have time to read four paragraphs of product descriptions, particularly in Times New Roman size 10.  Do these scenarios impact your communications strategy for higher ed marketing? If you don't communicate effectively, your message will turn people off. Effective communication requ ...