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Thought Leadership Content Marketing for Schools
Content Marketing for Schools
Why Thought Leadership is so Important
for Educational Leaders and Organizations
It Builds Trust,
Name Awareness,
And Grows Enrollment
What Unique Insights
Can You Offer?
88% of Educational Leaders Believe
Thought Leadership
Enhances Organizational Perception
Thought Leadership Content Marketing for Schools Increases Brand Awareness,
Prestige, and Website Traffic
Research illustrates that well researched and written thought leadership pieces published online can increase name awareness, website traffic, and drive enrollments. One article for a university enjoys 35,000 reads annually on the school’s website, and generates 30-40 enrollment inquiries. Content marketing positively impacts school branding and protects professional leadership reputations.
According to Decision Makers,
Thought Leadership is Used to
Vet Capabilities 71% of the Time.
71% of decision makers confirm that reading thought leadership is the best way to ascertain the calibre of an organization and has positively impacted buying decisions. 60% of decision-makers are willing to pay a premium for services when a organization is deemed of higher quality as a result of this type of content marketing for schools.
We Provide Content Marketing for Schools
Most decision makers spend at least 1 hour per week consuming thought leadership articles, yet only 17% believe that thought leadership content being produced is high quality. This creates a substantial opportunity to step in and lead.
Elevate Education Marketing provides high quality content marketing for schools. We can ghost write or assist leaders in producing thought leadership articles and getting them published. Where an article is published impacts the effectiveness of the article.
Too busy to manage your thought leadership content?
Elevate Education Marketing has the expertise
to position you as an education thought leader.
About Us: Elevate Education Marketing is a full service education marketing and communications firm located in Phoenix, AZ with over 15 years of experience serving national, state, and local education clients.
Article Data Source: Edelman-LinkedIn B2B Thought Leadership Impact Study
Now You’re Talking – a Higher Ed Marketing Viewpoint
Allow us a few moments to help change the narrative with our higher ed marketing viewpoint. Let’s begin.
“Don’t talk to me that way…”
Yep, that’s right. It’s because I’m 22 and I don’t want your salesy shmooze. Just give me a video of real people telling the truth. Or, it’s because I’m a 64 year old man and I don’t respond to “whatever” and “LOL”. Just give me facts. It could be that I’m a 36 mom for whom multi-tasking is a way of life and I don’t have time to read four paragraphs of product descriptions, particularly in Times New Roman size 10. Do these scenarios impact your communications strategy for higher ed marketing?
If you don’t communicate effectively, your message will turn people off. Effective communication requires asking the right questions. EVERY higher education organization can improve its communications and marketing messaging.
Years of Higher Ed Marketing Experience
Our education marketing agency has years of experience testing effective communications. We can help your messaging resonate with your audience.
The next question – how can you improve if you don’t know WHAT questions to ask or WHO you are talking to? And WHO can answer the “WHAT” and “WHO” questions accurately? There are two logical answers – the people that actually interact with the prospective student or parent and the data that the already enrolled student interactions generate. This data plus robust demographic, sociographic, and psychographic research will help you create target personas with important information on who you are communicating with and how they prefer to be communicated to.
It’s not just style of writing or choice of graphics. It impacts choosing the right marketing channels and creating the appropriate lead generation and lead follow up strategies.
Reviewing your higher education offerings, matching prospective students, researching the matches, creating target personas, higher ed marketing strategies by appropriate channels, building an effective lead nurturing plan, and a customer journey map to move the prospective student forward from lead to enrollment are all important growth processes. The best laid out plans, however, will fall flat with ineffective, generic communication that does not motivate. You can read more about our higher ed marketing services HERE.
WANT HELP? SCHEDULE A COMPLIMENTARY 30 MINUTE MARKETING CONSULTATION WITH OUR HIGHER ED MARKETING AGENCY.
Download the Complimentary
Education Marketing Checklist
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