Education Marketing Strategies for Lead to Enrollment

Let’s just say that…your education marketing strategy includes increasing web traffic, and you have worked hard on driving traffic. Your hard work is paying off, and traffic is ticking up. Looking at a Google Analytics traffic report even gives you the warm fuzzies. You might even treat yourself to a Starbucks Trenta to celebrate!

Congrats on a job well done! And no bubble bursting intended, but having lots of site traffic is only as good as your ability to convert that traffic. And converting from website visitor to lead is also awesome! However, even that valued lead is only worth something if you can convert the lead to a new student! That is the end goal of education marketing, right? 

Education Marketing Strategy Ducks

You have to make sure that all of your education marketing strategy ducks are in a row to convert leads to new students. Why are there so many ducks, you ask? Because your lead to enrollment ratio is only as good as the attention you pay to the details. And it’s not just the details that you need to pay attention to – it is really the people that you want to connect with on their research and decision making journey. Effective education marketing strategy has to be much more personalized than ever before. You need to understand people to connect with them. Who is the decision maker? What do they need? How can you genuinely meet their needs? From identifying felt needs, you have to eloquently articulate how you can meet those needs.

And there is way more to effective education marketing…. What?? Yes, it’s true. So you can continue to celebrate with those Starbucks Trentas, we have a great education marketing strategy tool for you! It is a downloadable lead to conversion checklist. You’re welcome.  And, we invite you to schedule a complimentary 30 minute consultation.  We would love to hear what your growth goals and challenges are.   Go HERE to schedule your consultation.